AW16 FENTY PUMA By RIHANNA‏

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Rihanna

 

 

 

Last week, PUMA and Rihanna officially unveiled the much-awaited AW16 FENTY PUMA by Rihanna with the collection for New York Fashion Week. 
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The Creative Director, wore pieces from the collection, graced the debut launch at Bergdorf Goodman with throngs of fans awaiting her arrival in front of the department store’s landmark windows and opened the space at the 5th floor. Rihanna then headed to the Six02 pop-up in midtown to meet and greet with fans.

NEW YORK, NY - SEPTEMBER 06: Rihanna celebrates the opening of the FENTY PUMA by Rihanna pop-up shops powered by SIX:02 on September 6, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA by Rihanna)

For the Autumn-Winter ’16 FENTY PUMA by Rihanna campaign, Rihanna collaborated with PUMA to bring in top industry creatives to help bring her vision to reality. With Paris-based creative Agency M/M,  photographer Willy Vandeperre, and stylist Alastair McKimm, the campaign brings the collection to life. 

FOR MORE INFORMATION, VISIT PUMA.COM

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