EVENT: REVIEW: Female DJ Takeover – September 27

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Beyoncé once brashly and boldly asked the entire world the rhetorical question – ‘Who run the world?’

A statement clearly not referencing a soft-spoken oral articulator from Chicago embroiled in a verbal joust for supremacy with a G.I-Joe-jawed adversary. The answer is – Girls.

The advent of ‘Female DJ Takeover’ fourth episodic urban parade of glossy, turntablist pomp fiercely highlighted and mirrored the exact proclaimation of Mrs. Carter herself.

W Hotel (Leicester Square) soundly staged the signature all-star spin series designated at it’s enchantingly contemporary Wyld bar. For the second time in it’s lineage, the illuminated architectural brilliancy played hosts to ‘Female DJ Takeover’; likewise have been in existence since 2011, with both respective brands experiencing unparelelled milestones and accolades.

Secklow sounds presenter/Official DJ, SheJay 1e, 28, whom is a resident urban entertainer for ‘Female DJ Takeover’ ceremoniously opened for the classy quartet of quintessential performers. SheJay 1e boasts a proud resume which amplifies sublime volumes, accumulating the undivided attention and advocation from a group of elusive marquee industry figures, including – Ne-yo, Tim Westwood, Trevor Nelson, Omarion, Chris Goldfinger, Lloyd and Seani B – in which the sensational Milton Keynes-based spinstress has delivered a clinical DJ exhibition in the presence of. The braided broadcasting belle throughout  her richly storied ten year journey has entertained on the international platform (Norway and Cyprus), though it occured on this very night where the cream risen to the top at Wyld.

Rotating beloved classics integrated with a dimesion of contemporary Hip-Hop/R&B is a mouth-watering fusion and recipe that 1e balances expertly without spelling nostalgia. A prime example – Blackstreet featuring Dr. Dre – ‘No Diggity’ which garnered a welcomed response as if it were the summer of 1996, proving the 16-year old number one Billboard hit was a grand choice in the arsenal of an overall unpredictably astute two hour set.

After a record setting, divine debut at Wyld (W Hotel) last month, the overwhelming attendance superceded that of the aforementioned. The celebrity and radio/media figures added an unadulterated, joyous romp of rhythm regalia. ‘Greatness’ singer/songwriting diva Tanya Lacey, 25, enticed and embraced camera flashes as the Bristolian beauty entered the uber-hyped five-star premises with much attention from the people in capacity and camera-bearing clan who seeked to get a glimpse of the soulful songstress . Lacey, who is currently signed to Sony music entertainment, featured prominently on Loick Essien hit ‘This is How We Roll (Peak: #2 – UK Official Top 40), and is regarded as one the fastest rising stars in the British music industry.

In addition, Deja Vu FM Presenter/DJ Glacier, was also among the respected radio luminaries in attendance, showing strong support and enjoying the fruitful experience as the eventful night progessed.

Bang FM spinner, DJ Candy, 24, proceeded to take the main stage at ‘Female DJ Takeover’ as dusk settled with an already warmly receptive audience by virtue of SheJay 1e. During this timeframe and segment, the perennial model of consistency delved deeply in her broad playlist catalog. DMX – ‘Party Up’ had a portion of Wyld, pun intended, go wild, as gruff-voiced imitative rapping circulated the building vigorously in part to the Yonkers legend signature song, with repetition of ‘one, two, meet me outside, meet me outside’ almost borderline defeaning anyone close in proximity.

In unrelated news, Candy has showcased her undeniable adeptness serving as opening act on tour for ROC nation rhymer, J. Cole, and there’s reasonable doubt after the Bang FM star, with her effortless and nonchalant style, delivered precisely at ‘Female DJ Takeover’ in what is now her third appearance in the history of the female-gendered spin gala.

Dancing wasn’t commonplace, as the relentless, incessant movement and ocassional derriere shaking was highly featured. The 18-35 deomographic of the specific Wyld attendees, with a vast pot pourri on the racial divide, as well as a strong range of nationalities, all in unision with one universal purpose – to be entertained by the love of music. Furthermore, Wyld bar tenders were occupied endlessly as business was as effective as the spinning surrounding.

Special guest musical act, Phreeda Sharp, 24, brought her inimitable element of UK bass meets Hip-Hop meets grime to the foreground, with those present relocating to get an up close and personal insight into the world of the ‘Gun Fire’ hitmaker. With her mascot-like ‘Bad Jane’ girls trailing in tow, the permanantly purse-lipped, excessively pouting, yet photogenic rapid rhymer pumped up the crowd with a previously unheard ‘Paris’ freestyle’ in which the French/Ghanaian self-proclaimed bad girl perfectly executed, and ploughed through with her own distinct stamp firmly placed. Raised in Hackney, East London, the Sharpshooter noted of her musical make up that it’s ‘Pieces of me that happen to rhyme’.

 

Fan favorite ‘Bad Jane’ then followed the exclusicve impromptu, with it’s boisterously uncomprimising lyrics, bass-bumping production, mesmerizing ‘Come aroud here’ chants on the hook, with bird-flipping ala Steve Austin peppered during the highly awaited live performance. In hindsight, Sharp possessed a warm stage presence, hypnotic charm, and lady-like elegance despite holding the crown as the baddest chick on the block. The

most memorable ‘Female DJ Takeover’ musical act since it’s inception 19 months ago? You bet!

SBTV star DJ Melody Kane, 28, was the final urban entertainer to enter the scenario of the main event. In true Melody Kane fashion, the Jamaican jamming juggernaut instantly suceeded in keeping the fast-paced momentum largely high by spinning, Meek Mill featuring Young Chris – ‘House Party’ closely tailed by Kanye West featuring Big Sean & Jay-Z – ‘Clique’, which imminently lit up the atmosphere of the building like July 4, gaining the distinction of anthem of the night based on crowd reaction alone.

With the white-hot, brand new official mixtape ‘Strictly Homegrown Vol. 5’ receiving overall plaudits, the ‘Female DJ Takeover’ founder was recently named as Nando’s official DJ. In addition, a custom made clothing brand entitled ,MKFexy, which the trailblazing pioneer is subject to release soon.

If MKFexy is anything remotely as creative, captivating and cutting-edge as the 6-year professional mixing mastermind, then as the resident Nike town spinner would eloquently put it – Just Do It.  The SBTV Official DJ added yet another consumate performance at her creation , which is another day, another dollar, and another day at the office for the tenaciously industrious international spinner who has been performing at a very high standard throughout 2012.

Overall, high maintenance sequels for blockbusters can often be prone to be cliched, uninspiring and sporadically tiresome.

‘Female DJ Takeover’ at W Hotel was anything but in this fourth rock-solid offering of the female only entity.

Familiar all-star cast members? Check. A richly talented supporting cast? Yes. Surprise cameo appearances? Absolutely. Yet another triumphant showing in the fourth ‘Female DJ Takeover’ adventure filled with endless energy. As the proverbial saying goes – If it ain’t broke, then don’t fix it!

 

Written by : Dean Perretta [ @Dean2185 ] 
Pictures by : @AngelMediia
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