EVENTS :REVIEW : Female DJ Takeover

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The much awaited third installment of groundbreaking urban entertainment movement, affectionately known as ‘Female DJ Takeover’, proudly eminated from the exquisite and opulent aura of Wyld Bar, situated inside the awe-inspring, five-star classified W Hotel (Leicester Square, London).

The one million dollar question on the minds of many is this – Did the empowering, feisty-foursome, all-star led line-up live up to the hype surrounding this prestigious event? By unainimous decision and consensus opinion – without question. As a matter of fact, the stunning stars (DJ Melody Kane, Miss DJ Candy, SheJay 1e and May7ven) exceeded in delivering the finest five-hour, fast and furious musical feast, coupled with the most grandiose slice in the history of the ever-growing series which debuted in February 2011.

Filled to the fullest of its capacity, Wyld Bar magnetized a richly wide spectrum of individuals, from the grow and sexy to the Hip-Hop afficianado. A pantheon of media/radio personalities made their presence felt, including Reprezent British TV actresss Sarah Jayne Dunn (Mandy Richardson – ‘ Hollyoaks’ ) and Carley Stenson (Stephanie ‘ De La’ Dean – ‘Hollyoaks” ) also brought their unmistakable ,star-studded presence to the party ,soaking up the adulation from starstruck onlookers .

Milton Keynes-based dominant DJ, SheJay 1e, had the distinct priveledge of opening the spinning spectacle, which is ironic given the urban entertainers perennially confident demeanor, skillfully seasoned style and widely respected regional reputation. Spinner supreme, 1e, personified and exemplified versatility, in addition to excellence; concocting a sizzlingly sexy, sultry set of high octane jams, essentially setting the tone, tempo and without a shadow of a doubt – the measuring stick for proceeding all-stars.

Audience interaction was evidently exhibited, as the Seclow sounds presenter playfully postured and engaged with the crowd, before assuming role of public announcer for special guest musical guest, May7ven.After an introduction perfectly fit for a queen, the Afrobeats Queen herself, May7ven, took center stage.

The Nigerian native, sported her trademark Barbie-like blond hair color, decked from head to toe in designer clothes, sexily strutted churning out the vastly anthemic and addictive ‘Ten Ten’ numerously, much the delight of the raucous and rousing attendees in the lap of luxury.

Hot off the heels of a sucessfully, scorching, swaggering ‘Candilicious’ mixtape, Bang FM Presenter/DJ, Miss Candy, entered the elated equation, picking up business and momentum where SheJay 1e had left off. Candy, 24, who has entertained at heavyweight industry events for the likes of Jay-Z and J.Lo, severely showcased a plethora of predominately ultimate anthems of the fabric of urban Americana, whilst simultaneously demonstrating unprecedented swag level, grouped with a refined yet tyrannical technique on the tables.The ‘Jawbreaker’ mixtape messiah signalled her second appearance at ‘Female DJ Takeover’ after the inception in 2011.

The backdrop of a picture-esque, incandescently-lit Leicester Square vividly became apparent from the miraculous upper view Wyld bar window pane as the midnight sky grew thicker and more ominous. Wyld bar employees grew less inhibited as the early morning appeared, as the staff relished and basked in the celebratory festivity.To close out the ‘Female DJ Takeover’ was the charismatic, colorfully-clad, media maven who proudly championed and pioneered the movement – SBTV Star DJ Melody Kane.

Kane, 27, on the eve of the big show premiered an exclusive world premiere special guest mix on BBC 1xtra, which aired on the exceedingly popular Mista Jam mix show. If that wasn’t enough, ‘Strictly Homegrown Vol. 4’ was launched shortly thereafter, which is a definitive compilation of the very best in British urban music.The highly-energetic maned one took full command, issuing a combination of scintilating summer carribean vibes, UK homegrown club bangers, rambunctious-head-nodding-rap-rhythms and appropriate house floor-fillers to exhibit the musical muse of the Brighton born ‘Female DJ Takeover’ brainchild.

Watch the throne classic ‘Paris’ was spun almost omnipetently, leading one to believe the record breaking contination of the Hip-Hop duo’s live feat of the globally loved hit would be eclipsed on this very night by another trailblazer. As the beat unceremoniously halted on the hit, the crowd wildly repeated a Brooklyn-based sports franchise, two former child stars, and French designer brands in excitement.And there you have it. Four performers in their prime. One unforgettable night. Five hours of exhiliterating exhuberance came to a perfect curtain call. ‘Female DJ Takeover’ was a triumph, a solid sequel, and more importantly – A force to be reckoned with.

Review By Dean Perretta / @Dean2185
Photos : @LipglossLu
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1 Comment

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    September 17, 2012 at 7:25 am

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